Learning is at the heart of all businesses. Learning makes it possible to turn challenges into business opportunities and strengths into competitive advantages. Learning is also at the heart of the Financial Planning Association and, especially, the 2018 FPA Annual Conference. The conference each year brings together the best and brightest from the profession to help attendees learn what they can do to be better practitioners and better business owners.

This year in Chicago, you have the opportunity to learn what you can do to take the next step in your professional and business journey. Whether you’re just starting out in your career, are looking to start your own business, or already have a business and just want to reach that next level of success, there are countless opportunities available to you at the FPA Annual Conference.

Here are just a few opportunities for you to learn what you can do and – hopefully – put that learning into action rapidly for the benefit of your business.

  • Creating a Culture of Talent Development to Leverage Firm Growth (Oct. 3 at 3:30 p.m.), where you will learn what you can do to leverage the talents of new planners on your team.
  • Building an Audience: Top 10 Strategies That Tripled Investopedia’s Reach (Oct. 3 at 4:00 p.m.), where you will learn the strategies Investopedia uses to build their online audience of more than 20 million unique monthly users.
  • Anchors and Engines: The Invisible Influencers Shaping Our Profession (Oct. 4 at 10:15 a.m.), where general session speaker Ron Carson will share how you can break out to achieve your vision of business growth.
  • Beyond the Math: Succession, Continuity and the Wealth of Considerations (Oct. 5 at 9:00 a.m.), where you will learn how to maximize the value of your firm.

Beyond these sessions, several of the leading business coaches involved in the FPA Coaches Corner program will be on hand to lead several “Quick Start” sessions, designed to allow you to roll up your sleeves and do some work onsite that you can take and put into action when you get back to your office.

Want to know how to maximize the opportunity to address your business challenges and needs while at the conference? Here are a few things to keep in mind:

  1. Set-Up Your Schedule: Before heading to Chicago, review the conference schedule and earmark those sessions you know you don’t want to miss. Pick those sessions that you know are important to your business and goals!
  2. Come with Questions: Many of the business thought leaders who will be leading sessions not only expect audience questions…they encourage them. If you have questions that you need answered, don’t be shy. Raise your hand and ask away. If you’re a little more reserved, approach the presenters after their session or find them in the hallways. And speaking of hallways…
  3. Engage Your Peers: One of the biggest benefits of the FPA Annual Conference is how open to discussions and engagement the attendees are with each other. One of the common statements we hear about the conference is that the sessions are great, but the real value comes from the conversations attendees have in the hallways. There really is no better opportunity to learn what your peers are doing to take their businesses to the next level!

Outside of the conference, you can further work on your business through the FPA Coaches Corner and learn from top thought leaders, including Stephanie Bogan (financial planner’s mindset), Susan Kornegay and Adam Kornegay (messaging and marketing strategies), Mike Byrnes (business growth strategies), Krista Sheets and Sarah Dale (team development), Brian Edelman (cybersecurity) and Todd Sakoda and John Carr (compliance). Each of the coaches are providing content, tools and resources, available exclusively to FPA members, crafted to provide you with additional learning opportunities to benefit your business. So, check back often, as new resources are being added every month!

It has been said that the FPA Annual Conference really is the “cat’s pajamas.” From a business building standpoint, the conference features some of the best business content from some of the best business minds in the industry. You won’t want to miss out.

It’s time to embrace YOUR business potential! Register today to join your peers at the 2018 FPA Annual Conference (October 3-5 in Chicago, IL).

Ben Lewis is the Director of Public Relations for the Financial Planning Association (FPA) and author of “Perfecting the Pitch: Creating Publicity Through Media Rapport”(Larstan 2007). Follow Ben on Twitter at www.Twitter.com/BenLewisPR.

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